Paid media
Video ads with a clear job to do.
YouTube campaigns planned around one goal at a time — awareness, consideration or action — with scripts and formats built for how people actually watch.
Overview
How we approach YouTube Video Ads
The first five seconds decide most video performance. We script hooks and structure around the platform, then match format to objective.
Measurement is set up before launch: view rates, engaged views, site actions and, where budgets allow, brand-lift studies.
Common in:
Clinical Trials Aesthetics & Med Spas Medical Practices Dental Home & Local Services E-commerce
What’s included
- Scripting
Hook-first scripts and shot lists for 6s, 15s and 30s+ edits. - Format planning
In-stream, in-feed and Shorts placements matched to goals. - Audience targeting
Custom segments built from search intent and site data. - Demand Gen
Cross-surface campaigns combining video and image assets. - Production guidance
Practical direction for in-house or partner shoots. - Measurement
View metrics, site actions and optional lift studies.
Good fit
This is right for you if…
- You have video content or are ready to make some
- You want to build demand ahead of search
- You need to explain a product or service visually
How we work
A simple process, done well.
Four phases, documented at every step so you always know what’s happening and why.
Discover
We learn your business, audit accounts and tracking, and agree on what success looks like.
Plan
A written plan: channels, budget split, creative, timeline and the metrics we’ll report.
Launch
Campaigns, pages and tracking go live with QA checklists — nothing launches untested.
Optimize
Weekly adjustments, monthly reviews and a clear record of what we tested and learned.
Do I need expensive production?
Not necessarily. Clear, well-structured footage often outperforms polished but slow ads.
Can YouTube drive leads directly?
It can, especially with Demand Gen and strong offers, but it often works best alongside search.
What lengths should we make?
We usually recommend a short cut, a mid-length cut and a longer explainer to test.
Related
Pairs well with
Paid media
Google Search Ads
Capture people already searching for what you offer, with tight intent and tracking.
Explore
Paid media
Google Display Ads
Remarketing and audience-based display that supports, rather than inflates, your funnel.
Explore
Strategy call
Talk through your YouTube Video Ads plan.
A 30-minute call to review your goals, current channels and where we’d focus first. No obligation.