Aesthetics & Med Spas · Bookings
Fill the calendar, keep it compliant.
Booking-focused campaigns for injectables, skin and body treatments — built around platform cosmetic-ad policies and realistic expectations.
The challenge
What makes aesthetics & med spas different
Ad policy limits
Before-and-after imagery and body-focused messaging are restricted on major platforms.
Promotion fatigue
Constant discounts train clients to wait for deals.
Booking drop-off
Interested clients abandon long or unclear booking flows.
Compliance note
Treatment results vary from person to person. Copy and imagery follow platform policies and applicable advertising rules, avoid guaranteed outcomes, and are reviewed by your medical director before launch.
Our approach
The channels we’d usually start with
Every plan is tailored. This is a typical starting mix, refined after discovery.
How we work
A simple process, done well.
Four phases, documented at every step so you always know what’s happening and why.
Discover
We learn your business, audit accounts and tracking, and agree on what success looks like.
Plan
A written plan: channels, budget split, creative, timeline and the metrics we’ll report.
Launch
Campaigns, pages and tracking go live with QA checklists — nothing launches untested.
Optimize
Weekly adjustments, monthly reviews and a clear record of what we tested and learned.
Case story
Aesthetics · Case story
Lead generation for a plastic surgery practice
A plastic surgery practice wanted to reach more people actively considering procedures, not just people browsing. We run Meta and Google Search ads built around the practice’s key procedures, with messaging that highlights expertise and trust and follows Meta and Google’s rules for cosmetic advertising, so the practice’s team hears from serious prospects and can follow up while interest is high.
Services used: Meta ads and Google Search ads for procedure leads
Can we run before-and-after photos?
Platforms restrict them heavily. We plan creative that communicates expertise without relying on them.
Do you integrate with booking software?
We work with common booking tools to track bookings as conversions where possible.
Do you recommend discounts?
Sparingly. Value-led offers and memberships usually build healthier demand.
Other industries
Clinical Trials Medical Practices Dental Home & Local Services E-commerce
Strategy call
Planning bookings for aesthetics & med spas?
A 30-minute call to review your goals, current channels and where we’d focus first. No obligation.