Clinical Trials · Patient recruitment
Patient recruitment that respects the protocol.
Digital recruitment campaigns for research sites and sponsors — built for IRB review, platform policies and the coordinators who follow up.
The challenge
What makes clinical trials different
Strict review
Every ad, page and script typically needs IRB or ethics approval before launch.
Platform policies
Health-related ads face targeting limits and creative restrictions on Meta, Google and TikTok.
Coordinator capacity
Volume is only useful if coordinators can screen and follow up quickly.
Compliance note
Recruitment materials are prepared for submission to the study’s IRB/ethics committee and sponsor before use. Copy avoids implying benefit, efficacy or guaranteed eligibility, and any mention of compensation follows approved language. Data collection and privacy practices are configured to the sponsor’s and site’s requirements.
Our approach
The channels we’d usually start with
Every plan is tailored. This is a typical starting mix, refined after discovery.
How we work
A simple process, done well.
Four phases, documented at every step so you always know what’s happening and why.
Discover
We learn your business, audit accounts and tracking, and agree on what success looks like.
Plan
A written plan: channels, budget split, creative, timeline and the metrics we’ll report.
Launch
Campaigns, pages and tracking go live with QA checklists — nothing launches untested.
Optimize
Weekly adjustments, monthly reviews and a clear record of what we tested and learned.
Case story
Clinical Trials · Case story
Filling studies for a dermatologist’s office that runs clinical trials
A dermatologist’s office that also performs clinical trials needed a steadier flow of interested, qualified participants for its studies. We run Meta and Google Search ads built around each study, so people who might qualify can learn about the trial and raise their hand. The campaigns are now bringing the research team a strong, ongoing stream of leads to follow up with.
Services used: Meta ads and Google Search ads for study recruitment
Do you handle IRB submission?
We prepare materials in a review-ready format; the site or sponsor submits them per their process.
Can you mention compensation in ads?
Only using wording approved by the IRB, and never as the main hook.
How are leads delivered?
Typically through a secure pre-screener routed to coordinators or your CTMS, configured to your privacy requirements.
Other industries
Aesthetics & Med Spas Medical Practices Dental Home & Local Services E-commerce
Strategy call
Planning patient recruitment for clinical trials?
A 30-minute call to review your goals, current channels and where we’d focus first. No obligation.