About LEAD PHNX
Built for the comeback. Ready for the climb.
LEAD PHNX helps healthcare, research, local and e-commerce businesses grow with paid media, search, email and web — without the jargon.
Our story
Why the phoenix
I’ve seen businesses at their lowest point. Phones go quiet, the schedule thins out, and owners start to wonder whether the thing they built can last. I’ve also seen what happens when the right marketing finally reaches the right people. Inquiries come back, the calendar fills, and a business that looked finished starts to rise again.
Watching that happen, more than once, is what made me fall in love with this work. It’s also why this agency carries the name of the phoenix.
But the phoenix isn’t only about starting over. Some of the businesses I’m proudest to work with were never in the ashes at all. They were good at what they did and ready for more, and they needed a partner who could turn that potential into steady, measurable growth.
That’s who LEAD PHNX is for: the business that’s ready for its comeback, and the business that’s ready for its next level. Either way, the approach is the same. We get clear on what a good customer looks like, build campaigns and pages that speak to them, track what turns into real business, and keep improving from there.
If you’re ready to rise, let’s talk.
Rafael Rodriguez
Founder, LEAD PHNX
Principles
How we operate
01Plain language
Plans, reports and recommendations written so anyone on your team can follow them.
02Measured honestly
We report what happened — including what didn’t work — and what we’ll change.
03Careful with regulated work
Health and research marketing follows platform policies and your review process.
04Senior attention
You work directly with the people doing the work.
How we work
A simple process, done well.
Four phases, documented at every step so you always know what’s happening and why.
Discover
We learn your business, audit accounts and tracking, and agree on what success looks like.
Plan
A written plan: channels, budget split, creative, timeline and the metrics we’ll report.
Launch
Campaigns, pages and tracking go live with QA checklists — nothing launches untested.
Optimize
Weekly adjustments, monthly reviews and a clear record of what we tested and learned.
Company
The basics
Legal name
Phoenix Marketing LLC
Where we work
Based in South Florida · serving clients nationwide
Get in touch
Strategy call
Let’s map your next 90 days.
A 30-minute call to review your goals, current channels and where we’d focus first. No obligation.